Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a means to improve their information collection processes. While it requires extra technical knowledge than routine GTM and might present additional expenses, it can result in better accuracy and even more trusted data
Pixel monitoring uses a piece of code to register conversions on your internet site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less precise than it must be.
Server-side tracking is a more secure option that aids to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or other protection actions. This supplies a lot more precise data and an extra full photo of user journeys throughout networks.
Additionally, this type of monitoring permits businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility provides online marketers more possession over the data they send, and makes it less complicated to abide by various information legislations. It's also a whole lot much less susceptible to fraudulence, as it's harder for fraudulent stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows services to gather and improve information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Traditional pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to information collection disruptions and inaccurate outcomes. Server-side monitoring allows organizations to bypass these restrictions and give precise, regular data that is much less susceptible to disturbance.
This type of tracking additionally enables organizations to track conversions that take place beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reputable for organizations seeking to adapt to these adjustments.
3. Less susceptible to fraudulence
Server-side tracking allows organizations to manipulate data hauls prior to it reaches third party endpoints, boosting security and privacy. This is particularly vital as different web browsers and systems increasingly change exactly how they manage cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your internet site.
On top of that, server-side monitoring enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions CRM integration with performance marketing to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less prone to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make certain compliance with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.