Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side monitoring as a means to improve their information collection procedures. While it requires much more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more reputable information
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. A lot more precise data
The traditional method of tracking conversions on an internet site, making use of pixels, is having problem with altering web browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other platforms is much less exact than it must be.
Server-side tracking is a more protected option that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, indicating it's less most likely to be impacted by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility offers marketing professionals more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less at risk to scams, as it's more difficult for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of tracking additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it negative keyword management reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual data directly on your own web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side monitoring is an information collection procedure that takes place on the web site's own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.